In celebration of the Chinese New Year and the spirit of unity, togetherness, and prosperity, Singapore's leading residential electricity retailer, Geneco, is launching its new campaign, #ForestOfProsperity, dedicated to fostering “family bonds as the foundation of societal well-being and driving positive change across generations.”
The campaign, made in collaboration with Families for Life and the National Parks Board’s (NParks) Garden City Fund (GCF), will see a series of activations that highlight awareness of Singapore’s botanical heritage.
#ForestOfProsperity Tree Planting Event
In support of NParks’ OneMillionTrees initiative, Geneco is inviting families to plant a tree at a local park to commemorate the birth of their child (ages six and below). Local personalities including Tay Kewei, Kelly Latimer, and Xu Bin will also join the event.
Those who will join this initiative will receive a personalized certificate bearing their child’s name and birthdate, which also commemorates their contribution to preserving the environment for future generations.
Apart from the tree planting event, Geneco will also be donating S$15,000 to the Garden City Fund to support its existing efforts to plant over 450 trees in five years.
Families interested in joining can register until Jan. 31 via this form.
#ForestOfProsperity Pop-Up at Bugis Junction
From Jan. 13 to 19, Geneco is also holding a special pop-up for the campaign at the Bugis Junction. This pop-up will feature a 2.2-meter prosperity tree, made with 100% recyclable, reusable, and FSC-certified cardboard. Here, visitors can pledge their support and share their wishes by hanging them on the tree.
Families who would like to join the tree-planting event can also register at the pop-up.
Meanwhile, those who would not be able to catch it can also submit their pledges online and get the chance to win eCapitaVouchers, limited-edition Families for Life DIY Craft Kits, Geneco Red Packet sets, and Green Starter Kits worth S$40, among other prizes.
The #ForestOfProsperity pop-up will be live at the Level 1 Atrium of Bugis Junction from 10 AM to 10 PM during the said period. To pledge your support online, visit the official campaign site.
Going Green: Exclusive Red Packets
In line with the campaign, Geneco is also set to launch a new series of red packets, designed with Singapore’s lush greeneries in mind. These packets are made of 100% recycled paper and come in natural tones, adorned with gold accents reminiscent of the different unique forms of Singapore’s trees.
These packets are also available for free at the pop-up from Jan. 18 to 19 to the first 50 visitors.
Used Red Packet Recycling Initiative
Now in its fifth year, Geneco is bringing back its Used Red Packet Recycling Initiative, now supported by partners such as IUIGA, OTO, REFASH, Wisma Atria, CapitaLand, PAP Town Council, Gardens by the Bay, ION Orchard, Frasers Property, Harbourfront Centre, National University Hospital, and Ng Teng Fong General Hospital.
With this movement, Geneco is setting up over 100 collection points islandwide, where the public can drop off used or excess red packets, which will be recycled to reduce waste and promote sustainability.
To view the full list of collection points, click here.
Geneco’s #ForestOfProsperity follows the success of their Till the End of Time and #VoyageToProsperity campaigns for the Chinese New Year.
For more details on Geneco’s campaign, visit their website.
