In the lead-up to the National Day celebrations in Singapore, commemorated annually on Aug. 9, Geneco, Singapore's leading residential electricity retailer, has launched a new campaign that champions mental health for the youth.
The “here, sunrise x sunset” campaign, made in partnership with nationwide movement Beyond the Label, is composed of various initiatives that aim to help raise mental health awareness and challenge the stigma surrounding it.
For the campaign, Geneco has collaborated with local singer-songwriter Sherman Zhuo for a song titled “endless shine,” which talks about the artist’s own journey through navigating mental health challenges and “finding joy in life’s simple pleasures.” The song’s music video features NParks’ newly established Therapeutic Garden in East Coast Park.
For the campaign, Geneco pledged to donate S$10,000 to the Garden City Fund to support NParks' Therapeutic Horticulture Programme and S$10,000 to Beyond the Label upon achieving one million streams on “endless shine” across Spotify and YouTube.
From July 29 to Aug. 4, Geneco is also setting up a week-long pop-up installation at the Atrium of Bugis Junction to bring “endless shine” to life. The pop-up will feature an immersive sensorial experience with curated sound tube installations for visitors to experience the track.
Visitors can also vote for their favorite lyrics on the song for a chance to win exciting prizes, including a limited edition Geneco tote bag and an eCapitaVoucher worth S$100. Those who can’t visit can also vote through the campaign’s website.
As of this writing, the song already has over 3,000 plays across both platforms.
Stream “endless shine” to participate in the “here, sunrise x sunset” campaign and visit the booth from10 AM to 10 PM on the said dates. To learn more about the campaign, click here.
