SM Entertainment to Launch 'SM Universe' in Singapore
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SM Entertainment to Launch their First Southeast Asian K-Pop Academy in SG

SM Universe, a subsidiary label of SM Entertainment focusing on idol training, will be launching in Singapore in June 2025 at *SCAPE, becoming the first K-Pop training academy in Southeast Asia.

20250305 SM Universe SG
Photo by SM Universe (Singapore) (left), and SM Universe Official (right)/Instagram

Southeast Asian K-Pop fans now have the chance to undergo K-Pop idol training from one of the biggest Korean entertainment agencies. 

SM Universe, a subsidiary label of SM Entertainment focusing on idol training, will be launching in Singapore in June 2025 at *SCAPE, becoming the first K-Pop training academy in Southeast Asia. 

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With Southeast Asia serving as one of the largest markets for K-Pop, SM Universe (Singapore) ultimately aims to give high-quality K-Pop training to aspiring idols from the region closer to home, as well as opportunities for success in South Korea and on the global stage.

The 21-week intensive training program will focus on honing and developing students’ skills in “everything” — vocals, dance, music production, and stage presence — being taught by veterans from the K-Pop industry.

The climax of the program will see students going on a one-week training session at the SM Universe Seoul campus, with the top students moving forward with opportunities to audition with South Korean entertainment agencies. Short-term programs will also be available for those who want to improve their skills.  

The tuition for the program is reported to cost approximately S$13,500. 

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SM Entertainment is home to some of the biggest names and groups in the K-Pop industry, such as BoA, Super Junior, Girls’ Generation, EXO, SHINee, Red Velvet, NCT, aespa, and RIIZE. The company recently launched their newest girl group, Hearts2Hearts. 

The agency also manages idols from Southeast Asia, namely NCT/WayV’s Ten (Thailand), Lucas (Thai descent),and Hearts2Hearts’ Carmen (Indonesia). 

Interested in becoming a K-pop idol? Follow SM Universe (Singapore) on their Facebook, Instagram, and TikTok pages for more updates and information!

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