Beloved planner brand, Belle de Jour (BDJ), is reinventing itself for its 20th anniversary with the introduction of “Big Dreams Journey” — an empowering journal set that will help you start making those big dreams a reality.
Rooted in the Dreampowerment System of tools, workshops, and community, the Big Dreams Journey brings together the Vision Board Kit, Dreampowerment Journals, and the brand’s iconic PowerPlanner — each designed to help guide dreamers from vision to action, and from inspiration to transformation.
The launch was held last Oct. 8, 2025 at the Astbury in Makati City, marking BDJ’s milestone evolution from a simple planner brand into a purpose-driven movement that continues to inspire a new generation of dreamers.
“We’re expanding what we’ve always stood for,” said Darlyn Ty-Nilo, Founder of BDJ. “For 20 years, the planner has been our foundation. Now, we’re building on that legacy by offering more tools, more experiences, and more ways to help people live their dreams.”
Big Dreams Journey will also be rolling out new Dreampowerment experiences, from goal-setting challenges and community Spark Sessions to journaling and visioning workshops, all of which are designed to turn reflection into action and dreams into reality. Additionally, the set comes with the 2026 BDJ 20th Edition, a beautiful new journal that celebrates two decades of stories, milestones, and dreams.
“Dreams aren’t meant to be pursued alone,” the founder added. “They flourish in the community. That’s what Big Dreams Journey is all about: creating spaces where each person’s growth fuels another’s courage to dream. If the first 20 years were about empowering people to plan their dreams, the next phase is about supporting them in truly living their dreams. Our North Star is no longer just putting out a planner year on year; we’re in the business of supporting dreams and taking action and steps towards them. That’s the legacy we want to carry forward.”
From its first planner launch to its annual BDJ Fairs, BDJ has evolved into a cultural touchstone for a generation redefining ambition, self-worth, and intentional living. Through the years, it has expanded beyond planners to include vision boards, guided journals, affirmation decks, workshops, and Dreampowerment challenges, turning the act of planning into a joyful, creative journey of self-discovery and life design.
Start your journey towards your dreams by pre-ordering your Big Dreams Journey bundle here.
For updates, follow Belle de Jour on Facebook, TikTok, and Instagram.
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