Froyo lovers, stop scrolling: smöoy, the Spanish frozen yogurt brand, has officially landed in the Philippines, opening their first two branches at One Ayala in Makati City and SM North EDSA in Quezon City.
The Spain-based chain is already established all over the world, with branches in Spain, Portugal, Singapore, the United Kingdom, China, Italy, Saudi Arabia, Morocco, and Brunei. What sets smöoy apart from the average frozen yogurt is formulation: theirs is low in fat, rich in fiber, and gluten-free. According to the brand, they're the first "functional" frozen yogurt on the market.
Customers can choose from three bases: Natural, Special Protein, and Chocolate. Special Protein is a rotating menu that changes flavors weekly between piña, strawberry, lemon, and dragon fruit.
From there, the fun begins. Smöoy's toppings bar carries more than 36 mix-ins split into three categories: fresh fruits (kiwi, dragon fruit, watermelon, etc.), sauces (pistachio, dulce de leche, cookies n' cream, etc.), and crunches (Biscoff, mallow clouds, rainbow sprinkles, etc.).
Pricing starts at P95 for a plain mini cup, climbing up to P245 for a maxi with three toppings. The protein yogurt line runs from P119 to P199, with additional toppings at P40 each.
Beyond the classic froyo, the menu branches out into specialty formats: Frozen Rolls (wafer cone, yogurt/ice cream, and syrup) for P149; layered Twister parfaits for P299; fruit "freezer" slushes from P79 to P139; and smoothies (P219 for a medium, P299 for a maxi).
Take-home pints, meanwhile, go for P599 to P699 per half liter with three toppings included. They also offer frappes and coffee.
Smöoy was founded in 2010, but their roots go way back. The brand comes from a family that has been making traditional ice cream for a century, now in its fourth generation.
For more updates and information, follow smöoy on Instagram.
