Frozen Dessert Galore: ICEGEX Expo Debuts in PH this October
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The First International Ice Cream & Gelato Expo is Coming to Manila

The first-ever International Ice Cream and Gelato Expo is making its way to Manila to showcase the latest products and innovations in the frozen dessert industry.

Ice Cream

Prepare to experience a world of frozen possibilities as the 1st International Ice Cream & Gelato Expo (ICEGEX) arrives in the Philippines this October!

Happening from Oct. 24 to 26, 2025 at the World Trade Center, Manila, ICEGEX is the country’s only dedicated trade event that brings together entrepreneurs, connoisseurs, and innovators from around the world to showcase, collaborate, and celebrate all things ice cream, gelato, and more.

This one-of-a-kind event spans across an expansive exhibition hall featuring immersive tasting zones, live demonstrations, and SORBESTES, a first-of-its-kind ice cream competition. Guests can explore a wide array of local and international brands showcasing the latest in ice cream and gelato products and flavors, production technologies and equipment, ingredients and raw materials, packaging and distribution solutions, as well as emerging trends in sustainability and artisanal innovation. 

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ICEGEX 2025
Courtesy of ICEGEX

Some of the event’s highlights to look forward to include exclusive expert-led sessions such as the “Heritage Halo-Halo Reimagined,” a live demo by Chef Myke ‘Tatung’ Sarthou; “The Smart Scoop: Technology, Personalization,” and the “Digital Future of Ice Cream” seminar by Chef Nouel Catis; and “From Ingredients to Packaging: The Supply Chain of Frozen Desserts,” a business talk by Chimney Cone. 

You can also catch a live demo by Chef Emily Peralta in “Ice Cream Pairings with Pastries,” as well as “The Business of Ice Cream: Building a Frozen Dessert Brand” workshop hosted by Daniel Baker PH.

With over 100 exhibitors, ICEGEX aims to draw trade and consumer visitors eager to explore the latest in flavor, technique, and business opportunities. From gelato and soft-serve innovators like Araro Gelato and Miruku to equipment and labelling suppliers like Smartpack and Asiatrends, exhibitors from all key sectors of the frozen dessert ecosystem, including ice cream and gelato manufacturers and suppliers of premium dairy and plant-based ingredients, sweeteners, flavor enhancers, chocolate and pralines, and confectionery that pair with frozen treats will be there with educational, inspirational, and indulgent experiences to enjoy. 

The first exhibitors' briefing was held at the World Trade Center last Sept. 11, 2025, which allowed exhibitors and stakeholders to align on event goals, logistics, marketing initiatives, and operational expectations. A Memorandum of Agreement (MOA) was also signed by AM Group, Alimentari, Haliburton Events Corporation, and Exhibition Manager Cut Unlimited Inc.

contract signing
(From left) Mr. Kurt Matthew Barbaza, Marketing Manager of AM Group Kitchen Equipment and Supplies Inc.; Dr. Jet Paul Dela Cruz, General Manager of Alimentari Italia Inc. and AM Group Kitchen Equipment and Supplies Inc.; Mr. John Marcelo, President and CEO of Haliburton International Events Corporation; Mr. Stefano Marcelo, COO of Haliburton International Events Corporation; and Ms. Mayose Gozon-Bautista, President and CEO of Cut Unlimited Inc. | Courtesy of ICEGEX

Organized by Haliburton International Events Corporation with Cut Unlimited, Inc., the 1st International Ice Cream & Gelato Expo is co-presented by Sterling Pacific Ventures Corporation, and sponsored by Easy Brand, Selecta, AM Group, Alimentari, Ceres Summit Corporation, Metro Container, and Dong Xiao.

You can sign up for ICEGEX’s exciting line-up of stage activities and seminars, click here.

For updates, follow ICEGEX on Facebook and Instagram.

1st International Ice Cream & Gelato Expo 

Location: World Trade Center Manila, Pasay City

Date: Oct. 24 to 26, 2025

Time: 10 AM to 6 PM

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