Calling all the pretty ladies! French luxury Jewelry brand FRED opened their first Malaysian store located on the ground floor of Seibu The Exchange TRX.
Known as The Sunshine Jeweler, FRED has been known to design audacious and innovative jewelry that radiates all facets of love and beauty.
The heritage brand continues its founder’s legacy by introducing a new luminary technology to its “Pretty Woman” collection. The name was inspired by the 1990 film “Pretty Woman” whose pièce de resistance — the diamond ruby necklace of hearts — was created by the luxury French Maison. Since then, the collection has been an integral part of the House, “a symbol of love reinterpreted over the years,” as explained by Valérie Samuel, Vice-President and Artistic Director of FRED.
The Rayform technology, a technique predominantly used in banknote production and watchmaking, makes its debut in the world of high jewelry, transforming the “Pretty Woman” necklaces into capsules of light that interact with the sun’s rays to reveal hidden messages.This innovative technique is currently used exclusively with FRED.
There are four new designs, each adorned with pink-gold hearts and outlined with different diamond pavés. Once touched by light, they reveal hidden love notes invisible to the naked eye — literally illuminating messages from the heart, from I ❤️ YOU to AM❤️UR.
To learn more about the collection, click here.
