With Lunar New Year celebrations fast approaching across Asia, Kuala Lumpur is emerging as one of the season’s most in-demand destinations, according to new data from digital travel platform Agoda.
The Malaysian capital ranks seventh among the most searched international destinations for travelers in Asia for the festive season, also topping the list as the most searched domestic destination among local travelers. For Malaysians celebrating overseas, Bangkok leads as the most popular outbound choice, followed by Hat Yai and Tokyo.
Within Malaysia, Kuala Lumpur, Johor Bahru, and Penang are the top inbound destinations for international travelers this season, reflecting a growing interest in the country’s vibrant culinary scene, heritage sites, and urban energy. Kuala Lumpur continues to attract travelers with its iconic skyline and diverse dining scene, while Penang appeals to those seeking history, architecture, and street food.
Domestic travel trends also mirror this shift to cultural exploration and diverse experiences, with Kuala Lumpur, Penang, and Malacca leading as the most searched local destinations for Malaysians spending the holidays at home.
Across Asia, Japanese cities like Tokyo dominate the Lunar New Year travel searches, followed by Bangkok, Taipei, Osaka, and Seoul. Cities like Fukuoka, Kuala Lumpur, Sapporo, Singapore, and Hong Kong complete the Top 10 list.
Lunar New Year usually marks the arrival of spring and new beginnings and is the prime time for reuniting with loved ones and embracing renewal. With the upcoming Year of the Horse symbolizing energy and adventure, it’s high time to plan some trips and to embark on that journey to self-discovery!
“The Year of the Horse brings a vibrant energy to travel, and it’s exciting to see Kuala Lumpur shine as a top destination,” said Fabian Teja, Country Director for Malaysia and Brunei for Agoda, noting strong interest in both domestic and regional travel this festive season.
Agoda’s Lunar New Year Mega Sale runs from Feb. 14 to 28, 2026, offering up to 60% off hotel bookings, with flash sales up to 70% off on Feb. 17, 2026.
For more information and updates, visit the Agoda website and follow them on Instagram.
