Delectable, indulgent, creamy, and demure. These are all adjectives that can describe Pantone's 2025 Color of the Year, and we all love it.
The Pantone Color Institute has finally named the Color of the Year for 2025, and it’s Pantone 17-1230 Mocha Mousse! This color is described as a “warming, brown hue imbued with richness” and reflects our “desire for comfort.”
Laurie Pressman, the Vice President of the Pantone Color Institute, said in a statement, “For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.”
Leatrice Eiseman, executive director of the Pantone Color Institute, said that the Pantone 17-1230 expresses a “level of thoughtful indulgence.”
“Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe,” she added.
Pantone 17-1230 Mocha Mousse is a soft, warm brown that reminds us of sophistication and elegance, but also some of our favorite things in life, like coffee, chocolate, and ice cream!
It’s obviously different from the brightness of Peach Fuzz, the 2024 Color of the Year, and the vibrance of Viva Magenta, the 2023 Color of the Year, but it’s still a pleasing color to look at.
How does the Pantone Color Institute choose the Color of the Year each year?
The Pantone Color Institute has been releasing the “Color of the Year” for 26 years now, beginning in December 1999 with the color Sky Blue. Since then, the color experts have been announcing the COTY project.
Everyone probably has asked this question, “How do they do it?”
Well, it’s quite an easy answer: they forecast and take a look at what’s trending in fashion, entertainment, art, music, travel, social media, and others.
According to an interview with WWD in 2021, Laurie Pressman said that the color of the year is “an expression of a mood or an attitude on the part of the consumers, a color that will resonate around the world, a color that reflects what people are looking for and what they feel they need that color to answer.”
She also added, “Color is a language that expresses what is taking place in our global culture.”
What does the Pantone 2025 Color of the Year remind you of? Let us know what you think!
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