Fashion and logistics are notorious for their impact on the planet. Despite this, the rise of fashion e-commerce brands has proven that there is an appetite for such services. The responsibility then is put not just on the shoulders of the consumers, but on corporations as well.
With a growing awareness of the importance of sustainability, it’s become paramount to ensure that these brands provide services that solve a problem, without adding more of these unto the environment.
Fortunately, behemoths such as Zalora are taking responsibility ensuring that their carbon footprint is minimized as much as possible. This Earth Day 2024, Zalora has announced a multitude of sustainability milestones that they are proud to have surpassed.
“At ZALORA, sustainability isn't just a goal; it's a fundamental part of who we are and what we stand for,” said Arvind Devadasan, Head of Sustainability at Zalora Group.
One of the most important ways that corporations can contribute to sustainability is by ensuring that they lower greenhouse gas emissions (GHG). As a logistics company, Zalora has partnered with key organizations to ensure just that, lowering their emissions by up to 3 percent across all markets. In order to achieve this, Zalora has partnered with SiCepat and Blitz in Indonesia to launch electric motorcycle deliveries. In Singapore, hybrid vehicles now handle 10 percent of all deliveries across the city-state, while in Kuala Lumpur, Zalora has successfully piloted bicycle deliveries with Velo Express. In Hong Kong, walking deliveries have now become a popular form of getting and receiving parcels.
Even the parcels themselves are changing. In Malaysia, Zalora packaging is made from at least 95 percent recycled material that is also sourced within the country. At the same time, Zalora Malaysia has expanded its collaboration with the local Salvation Army, saving over 14,000 pieces of clothing from landfills and unto the backs of those who need them most. Partnerships in Indonesia and Singapore with Life Line Clothing and House of Cuffs respectively have also contributed to the enhancement of circularity efforts.
“Through collaborative efforts and innovative initiatives, we are not only reducing our environmental footprint but also inspiring meaningful action towards a more sustainable future,” added Devadasan.
To top it all off, Zalora has also announced that it has reduced its total non-renewable energy consumption in Southeast Asia by 12 percent, compared to 2021. “These accomplishments underscore our unwavering commitment to driving positive change within the fashion industry, as Asia’s leading fashion and lifestyle e-commerce platform,” commented Devadasan.
