It started with a simple idea: that national pride isn’t just a slogan but also a lifestyle. Now, 20 years later, Yabang Pinoy is proving that living proudly Filipino is a movement and a revolution.
Founded in 2005 by a group of passionate young advocates, Yabang Pinoy has spent the last two decades championing Filipino identity through entrepreneurship, creativity, and community. From its iconic Global Pinoy Bazaar to youth leadership camps and cinema sessions, the organization has built platforms that celebrate Filipino excellence in every form.
This year, the movement marks its milestone anniversary with a dynamic lineup of events and collaborations. The “Filipino Brands in Focus” panel spotlights trailblazers like Ann Poco of Gouache and Ali Sangalang of Linya-Linya, two creatives who turned passion into purpose. Gouache’s artisan-crafted bags and Linya-Linya’s witty, culturally-rooted apparel are statements of pride.
In a powerful gesture of sustainability, Gouache and Yabang Pinoy are launching a specialbag collection, with proceeds supporting the planting of 100,000 Bitaog trees along La Union’s Bacnotan Riverway. These native hardwoods protect against flooding and erosion, proving that Filipino pride can also be planet-friendly.
Meanwhile, Ali Sangalang’s journey from presidential speechwriter to creative entrepreneur continues to inspire. His brand Linya-Linya joins the celebration with its “Live Proud” shorts, the wearable reminders that pride in one’s roots can be both stylish and subversive.
The final quarter of 2025 is packed with events, including the 27th to 29thGlobal Pinoy Bazaars in Makati and Mandaluyong, and the 6th PH Cinema Sessions in Quezon City. Each gathering is a chance to shop local, support artists, and rediscover the richness of Filipino culture.
Join the movement, support homegrown talent, and make every purchase a celebration of Filipino identity. Visit Yabang Pinoy’s Instagram and Facebook to learn about their events this season, and be part of the pride, while you. Meanwhile, check out Gouache’s Instagram and Linya-Linya’s Instagram.
