Your new dream, everyday bag can be built in just three steps.
KYŌ, the Philippines’ first modular and customizable vegan leather bag brand, has officially unveiled their second branch at the 3/F of the North Entertainment Mall, SM Mall of Asia. Through an activation filled with paint, matcha, and bags, KYŌ offered a first look at how they are redefining everyday style for the modern Filipina.
Taking their name from the Japanese word for “today,” KYŌ highlights practicality and self-expression. Their designs adapt to the pace of everyday life, with easy-to-wear, versatile, and endlessly adaptable bags and accessories. “We saw a gap in the market where women had to choose between trendy but impractical pieces or durable basics that lacked personality,” the brand shared.
The KYŌ Collection, their debut line, introduces:
- Eight bag silhouettes in six colorways
- 44 strap options
- 15 wallet accessories
- 14 customizable charms (KYŌbitz)
Together, these options create over 30,000 possible combinations. Early favorites from the collection include the JIN and SORA bases in beige for their versatility and timeless charm.
At the core of KYŌ’s debut concept is its modular system — interchangeable bases, straps, and accessories that allow customers to design a bag that matches their personality, mood, and lifestyle. More than an accessory, KYŌ positions themselves as a lifestyle companion — a reflection of individuality, movement, and modern city living.
“We want people to experience that KYŌ is more than just a bag,” the team shared. “It’s about self-expression, adaptability, and making fashion personal.”
Inspired by the Japanese design principles of simplicity and function, KYŌ carries the tagline, “Designed for your every day.” Each product undergoes strict quality checks and regular refinements, guided by staff and customer feedback.
KYŌ is currently available at SM Mall of Asia, SM North EDSA (The Block), and online via Shopee, Lazada, and TikTok Shop. The brand will be rolling out with new collections, special editions, and future collaborations in the coming months.
With its first activation at SM Mall of Asia, KYŌ makes its mark as a proudly homegrown brand with global aspirations — bags designed not just for today, but for every day.
Follow KYŌ on Facebook, Instagram, and TikTok. Shop KYŌ on Shopee, Lazada, and TikTok Shop.
