Calling all Beauty enthusiasts! Thailand’s beloved beauty playground, Konvy Beauty, finally arrives on Philippine shores with the opening of its first-ever flagship store at Robinsons Galleria.
Founded in Thailand in 2012 as an online beauty store, Konvy Beauty has since grown into one of Southeast Asia’s most trusted e-commercedestinations for all things beauty and skincare. The brand entered the Philippine market in 2023 through its official stores on Lazada and Shopee, but last Feb. 2, they’re taking the experience offline, bringing signature brands and all the trending beauty products to Filipino consumers.
When asked why they chose to open a store in Manila, JC Chen, Chief Commercial Officer of Konvy Beauty, told The Beat Asia, “We looked at Southeast Asia, and we saw the Philippines has a very young demographic. We also did some surveys and realized that a lot of Filipino consumers want more access to brands and assortment. We believe that in all of Southeast Asia, the Philippines is underserved in this regard. The other thing we also saw is that when we look at where consumers buy cosmetic products, there are not a lot of choices. So, because of this gap, we were very excited about this market.”
The physical retail space is located on Level 2ofRobinsons Galleria, welcoming shoppers to a beauty wonderland, featuring a curated mix of global favorites alongside beloved Thai, local, and K-Beauty picks — all of which are 100% authentic.
Some well-known brands in the mix include Mediheal, a K-Beauty skincare favorite known for its toner pads and sheet masks. With Konvy being its official retailer in the Philippines, you can get your hands on many of its bestsellers, such as the varying toner pads (P1,250), serums (from P1,050), sleeping masks (P125), cleansers (P625), lip care products, and more. You can also get the viral COSRX snail serum (P950), Face Republic’s skincare line, and even Korea’s top pore-minimizing serum from FRANKLY, available in 40 ml (P499) and 60ml (P699) variants.
As a retailer from Thailand, you’ll also find many notable Thai brands such as 4U2, a beloved Thai makeup brand; Joji, known for its sustainable skincare products, and the Konvy Beauty-exclusive Oni, which features various makeup tools that cater to different aspects of makeup application, from contouring to blending. One product we especially loved is the five-piece portable makeup brush set with a mirror for only P375, which fits perfectly in your travel kits!
You can also find some familiar local brands on the shelves, such as Ever Bilena and Detail, proving that Konvy is all about giving its customers variety.
“You can see how we display the store. We are very young. We’re very trendy. A lot of the brands are actually not originally available in offline stores. In Thailand, we are like the pioneers for new and trending brands. They might be selling well on TikTok, but not available offline, so we wanted to be the first one. We wanted to replicate that exciting shopping experience, so when you come to Konvy, there’s always something new. It’ll be more about bringing brands that were not previously available in the Philippines into the market. Kony wants to become that bridge,” said JC.
While already available on several online platforms like Lazada, Shopee, and TikTok Shop, having an offline store significantly enhances Konvy’s consumer experience. It allows shoppers not only to cross-check a product’s effectiveness and reliability through online reviews and makeup tutorial videos, but also to try the products on the spot — testing shades and formulas directly on their skin to see how they truly look and perform.
The CCO also shared that more collaborations are on the way, specifically with Filipino brands to expand their local offerings. He also mentioned that later on, an official mobile app may be introduced to further provide customers with a wider range of unique experiences.
For updates on the latest offers, follow Konvy Beauty Philippines on Facebook, TikTok, and Instagram.
Location: Level 2, Robinsons Galleria, EDSA corner Ortigas Avenue, Quezon City
Operating Hours: Daily, from 10 AM to 9 PM
