Hong Kong’s Best-Kept Secret is kicking off Easter with a brand-new campaign: the Silk. Hunt, running from Apr. 7 to 27, 2025.
Silk., the city’s coolest retro bubble tea brand, is back, introducing its indulgent Silk. x Ovaltine Series, blending nostalgic flavors with their signature creativity.
Get ready to hunt, sip, and win with this campaign, which is turning its stores into an interactive playground with fun challenges spread across different locations in Hong Kong.
You can partake in activities like spotting in-store Easter eggs, trying different Silk. beverages (including their latest creations), and joining in the fun online by posting on social media.
By completing a row, column, or diagonal line on the campaign card, you’ll unlock exclusive rewards. The first person to complete the entire challenge card will win the grand prize: a Silk. Edition VERY BIG Bashful Bunny Jellycat!
Other prizes include 2nd and 3rd place: Limited Edition Huge & Medium Bashful Bunny Jellycats. The first 100 participants to complete the full card receive a 1-month Silk. Card for free drinks!
Even if you don’t complete the full card, filling a row, column, or diagonal line earns you a Y2K-style Silk-on-Chain drink carrier (while stocks last) while you're on the move, and a free Silk. drink!
Last but not least, their Silk. x Ovaltine collaboration is not to be missed if you loved the malted chocolate flavor as a kid!
Silk's Ovaltine King (HK$48) is a rich blend of Ovaltine, Ovaltine Crunchies, Black Sugar Boba, and 100% Cheese Cloud, made with a 50-year-old family HK-style milk tea recipe. Try their Strawberry Ovaltine (HK$43), a refreshing mix of Fresh Strawberries, Ovaltine, Ovaltine Crunchies, and 100% Cheese Cloud.
Location:Multiple Locations
For more information, visit Silk. on their website, Instagram, and Facebook.
