Moo-Lah by Born & Bred is entering a bold new chapter under the full management and culinary direction of Born & Bred Korea.
First opened in October 2024, the Korean restaurant concept now offers a fully reimagined menu developed by the Seoul-based team, focusing on premium 1++ Hanwoo beef — the highest grade in Korea ’s beef ranking system — crafted with over four decades of expertise.
Founded by Jung Sang Won, Born & Bred is one of Seoul’s most prestigious names in Hanwoo beef, rooted in Majang-dong, the city’s historic meat district.
Moo-Lah continues this legacy with dishes prepared exclusively from hand-selected heifers aged 24 to 36 months, prized for its balanced marbling, rich flavor, and tender texture, offering the perfect middle grand between Japanese Wagyu and American beef.
Seoul’s Richest Flavours, All Day Long
Available for both lunch and dinner, Moo-Lah’s newly introduced all-day menu highlights the deep, robust flavours of Hanwoo beef across a variety of dishes. Signatures include:
- Born & Bred Chateaubriand (150g) (HKD$478)
- Grilled Sirloin Galbi (150g) (HKD$388)
- Hanwoo Tenderloin Cutlet Sandwich (HKD$288), served optionally with rice (HKD$18)
- Crazy Hanwoo Galbi Bowl with Egg (HKD$208)
- Hanwoo Brisket Hotpot Rice (HKD$148)
- Hong Kong-style Hanwoo Brisket Egg Noodles (HKD$148)
- Chadol Guri Spicy Korean Brisket Noodles (HKD$138)
- Black Peppered Hanwoo Burger on Rice (HKD$148)
- Hanwoo Fried Rice (HKD$128)
All main dishes can be upgraded with a drink for an additional HKD$18 or a beer for HKD$30.
A Taste of Seoul or Hong Kong for Two
For diners seeking a curated experience, Moo-Lah offers thoughtfully composed Set Dinners for Two:
- “A Taste of Seoul” (HKD$658 for 2 guests) presents a trio of signatures including Hanwoo Brisket Rice Casserole, Hanwoo Ribeye Bulgogi, and two bowls of Chadol Guri. The meal can be enhanced with the addition of the Hanwoo Tenderloin Sandwich (+HKD$300).
- “A Taste of Hong Kong” (HKD$688 for 2 guests) delivers a playful local interpretation, featuring Hanwoo Brisket Rice Casserole, Hanwoo Ribeye Bulgogi, and two Hong Kong-style Slow Cooked Hanwoo Beef Brisket Egg Noodles that reflect the city’s beloved noodle tradition.
Drinks range from artisanal tea drinks such as the Premium Tangerine Pu Erh Black Tea (HKD$40) and Hangzhou Dragon Well Grean Tea (HKD$40), signature options like Lemon Iron Buddha Sparkling Tea (HKD$35) and Lemongrass Sparkling Green Tea (HKD$35), as well as other refreshments.
On the alcoholic side, guests can enjoy a Young Master Local Artisan Pilsner (HKD$48), the special edition “Jinro x Moo-Lah Soju” (HKD$75), or a refreshing Suntory Highball (HKD$98). Wine lovers can also opt for half bottles of Château de Marsan Bordeaux Blanc 2022 (HKD$160) or Rouge 2022 (HKD$160).
With its new menu and renewed vision led entirely by the Born & Bred Korea team, Moo-Lah is poised to deliver one of Hong Kong’s most authentic and refined Hanwoo dining experiences yet.
Reservations are available here. Visit Moo-Lah’s website here and follow their Instagram page.
Location: Moo-Lah, G/F, 66 Hollywood Road, Central, Hong Kong
Opening Hours: 12PM to 3PM, 6PM to 10PM (Tuesdays to Sundays)
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