Seven-time Formula 1™ World ChampionLewis Hamilton is stepping into a new lane aslululemon’s newest ambassador.
Known for his record-breaking career — most Grand Prixwins, podiums, and pole positions — Hamilton is now teaming up with the athletic apparel giant to power his training, recovery, and lifestyle needs with top-tier products. But this partnership goes beyond performance gear, it’s also about innovation and advocacy.
Off the track, Hamilton is a vocal advocate for diversity, equity, and inclusion (DEI)in motorsport and beyond, as well as a champion for social justice worldwide.
As a lululemon ambassador, he’ll collaborate with the brand’s Research and Innovation and Design and Development teams to shape future athletic and lifestyle collections, bringing his unique perspective to the table.
The partnership also extends to social impact. lululemon’s Centre for Social Impact will join forces with Hamilton’s foundation, Mission 44, to integrate movement and mental health initiatives into their shared mission of creating a fairer future for young people through education, employment, and empowerment.
Hamilton will also take center stage in lululemon’s upcoming global campaign, “No Holding Back,” which celebrates the dedication of champions by highlighting the physical and mental rigor required to excel at the highest level, and showcases the brand’s latest men’s training apparel, including the popular Metal Vent Tech line.
For more information, visit lululemon on their website, or follow them on Instagram and Facebook.
