A$AP Rocky’s first order of business as Ray-Ban’s first Creative Director? Reinvent one of Ray-Ban’s iconic silhouettes into wearable art.
A$AP Rocky, Ray-Ban’s first Creative Director, steps behind the lens for the Wayfarer Puffer campaign and curates a story blending art, fashion, and culture. Set in his hometown of Harlem and together with his close circle, rising artists, and street-cast locals, this campaign reflects Rocky’s creative world from the inside out.
The Wayfarer Puffer isn’t just a pair of sunglasses — it’s a vow. A$AP Rocky inflates the silhouette with bold imagination and sculptural flair, transforming the eyewear into wearable art, echoing Rocky’s signature fashion and street style.
The new Wayfarer Puffer is available in seven colors:
Puffer Black
Edgy and versatile, the sleek black edition of the Wayfarer Puffer makes an unforgettable statement.
Puffer Red
Ignite your look with a daring red twist to your Wayfarer Puffer.
Puffer White
Step into futuristic cool with the Wayfarer Puffer in striking white.
Puffer Pink
Rocky’s Wayfarer Puffer in bright pink turns up the volume on self-expression.
Puffer Yellow
A fearless reinterpretation of an eyewear icon: the Wayfarer Puffer in electric yellow.
Puffer Blue
Stand out in style for every scene with the Wayfarer Puffer in Dark Blue.
Puffer Green
Fresh, vibrant, and undeniably bold, the Wayfarer Puffer in Green.
Visit the Ray-Ban website here for more selections and follow their Facebook and Instagram pages.
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