Starbucks and Peanuts Launch Joe Kind Snoopy Collection

Happenings

Starbucks and Peanuts Brew Up Kindness with New Snoopy-Themed Collection

Starbucks and Peanuts are joining hands for a feel-good collaboration that celebrates kindness, coffee, and community.

Starbucks joe
Photo by Starbucks Asia Pacific

Starbucks and Peanuts are joining hands for a feel-good collaboration that celebrates kindness, coffee, and community. Starting Mar. 27, 2025, Starbucks stores across the Asia-Pacific will roll out an exclusive collection, featuring Peanuts gang and a new Snoopy persona, Joe Kind Snoopy. These special-edition drinks and adorable merchandise are available exclusively at Starbucks.

On the menu are three Peanuts-inspired beverages, each topped with a Joe Kind Snoopy chocolate. Sip on the Joe Kind Snoopy Chocolate and Caramel Oatmilk Frappuccino® Blended Beverage, a soothing blend of chocolate, caramel, and vanilla, or opt for the Joe Kind Snoopy Chocolate and Caramel Oatmilk Latte and Iced Chocolate and Caramel Latte, both drizzled with rich caramel and chocolate over a smooth espresso base — perfect for sharing with a friend.

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Frappucino
Courtesy of Starbucks Asia Pacific

The limited-edition merchandise line is just as charming, highlighting affectionate moments between the Peanuts gang and Joe Kind Snoopy in the form of reusable cups, tumblers, ceramic mugs, and tote bags adorned with Snoopy, Woodstock, and uplifting messages that inspire small acts of kindness. For a personal touch, customize your own clothing or bags with Starbucks' newly released Peanuts Joe Kind Snoopy Patch Collection.

Tote bag
Courtesy of Starbucks Asia Pacific

Timed to coincide with Starbucks’ annual Global Month of Good in April, the collaboration encourages simple gestures that spark joy — whether it’s sharing a coffee or offering a smile. 

Throughout the month, Starbucks partners (employees) will volunteer with local nonprofits, with the company donating 100 meals to local beneficiaries for every volunteer hour spent on hunger relief efforts.

The Peanuts x Starbucks collab is a sweet reminder that kindness never goes out of style. To celebrate this, Starbucks has whipped up a delightful Spotify playlist packed with classic Peanuts tunes and feel-good songs that celebrate togetherness and community. You can dive into the playlist here. 

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For more information, visit Starbucks on their website, Instagram, Facebook, and X (Formerly Twitter).

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