SEVENTEEN, one of the biggest names in K-Pop, now adds “Korean Food Global Ambassador” to their glowing list of endorsements.
Announced on May 19, 2025, SEVENTEEN will now be representing Korean food brand bibigo in the global market, marking a major step in bibigo’s efforts to attract Gen Z consumers everywhere.
As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe.
Their campaign, “Taste What’s Beyond,” will include a wide array of exciting activities such as a Campaign Video Release, Collaborative Product Launches, and Online and Offline Events to promote bibigo’s products and give CARATs more content from SEVENTEEN.
Through this partnership, CJ aims to share bibigo’s unique stories and flavors of Korean food with a fresh and creative approach. CJ Foods picked SEVENTEEN as their global brand ambassadors because of the group’s bright and positive energy that synergizes well with bibigo’s fun and passionate brand image.
bibigo has launched a campaign video across all its social media platforms since May 20. These short-form videos feature the SEVENTEEN members enjoying a range of bibigo products, including gimbap, corn dogs, and tteokbokki. Fans can also view the video on a dedicated SEVENTEEN microsite, which is now live!
In the second half of the year, bibigo will be rolling out collab products with SEVENTEEN in global markets. Fans and consumers can look forward to a series of online and offline events in international markets like Japan and the United States in the future.
“By partnering with SEVENTEEN, we hope to connect with more consumers worldwide and significantly drive awareness for our brand bibigo,” said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. “Through this campaign, we aim to showcase bibigo and Korean food to a broader audience in a fun and engaging way.”
SEVENTEEN will be returning for their 10th debut anniversary with their fifth studio album, “HAPPY BURSTDAY” on May 26, 2025.
Follow bibigo on Facebook, X (Formerly Twitter), and Instagram for more updates. Visit bibigo’s SEVENTEEN site here.
Follow SEVENTEEN on Facebook, X (Formerly Twitter), and Instagram to catch their upcoming comeback!
