Iconic instant noodle brand Indomie just announced K-Pop sensation NewJeans as their new global brand ambassador! This is the first time the group is working with a Southeast Asian brand.
The GenZ icons are set to lead its latest campaign, “Oh My Good! It’s Indomie!” which is designed to resonate with young audiences through music and style, according to a statement by Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk.
“We are delighted to have NewJeans as the Global Brand Ambassador for Indomie. We are excited to be the first Southeast Asian brand to collaborate with them. NewJeans' music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie's fun, energetic, and uplifting character," he said. "This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation."
An ad posted on their YouTube channel also revealed they are releasing Korean-inspired flavors alongside this campaign. The delicious “Ramyeon series” will include spicy, rose, and spicy chicken flavors.
This collaboration with Minji, Hanni, Danielle, Haerin, and Hyein will be marked by several promotional events starting on Nov. 8. The campaign will also employ several LED billboard advertising in strategic locations such as Bugis Street, Chinatown Point, and Orchard Gateway in Singapore.
Stay tuned on Indomie’s social media platforms such as Facebook, YouTube, and Instagram, and follow #OhMyGoodItsIndomie for updates on upcoming events!
