Eyes here, K-Pop fans! There’s something new to look forward to as Coca-Cola recently unveiled a new product called “Coca-Cola K-Wave Zero Sugar” in collaboration with chart-topping groups ITZY, NMIXX, and Stray Kids from South Korean label JYP Entertainment.
According to the beverage company’s website, the limited-edition drink is “infused with Korean culture, music, and experience.” Inspired by the unstoppable energy of K-Pop fans, the brand added a burst of fruity flavours and a bit of K-Pop magic to the classic taste of Coke to create the “K-Wave” version.
Speaking of magic, the three groups, together with J.Y. Park, teamed up for a music video especially made for the limited-edition Coke variant. Now with 3.2 million views (as of writing), fans continue to show their love for the new song! You can watch it below:
To complete the fan experience, you can get a 3D sticker pack and invite-only streaming access to the Coca-Cola K-Wave concert in Incheon on June 2 featuring Stray Kids, NMIXX, ITZY, and other K-Pop artists when you purchase the K-Wave Limited Edition Specialty Box!
Along with the new drink, the collaboration also offers limited-edition K-Wave collectibles like hoodies, T-shirts, a cap, and a tumbler.
The “K-Wave” is the latest addition to Coca-Cola's “Creations” series, where they create limited-edition sodas inspired by unique concepts. Visit their website for more information.
