Coca-Cola just announced BTS’ V as its newest ambassador, sparking reactions and immense support from ARMYs across the globe!
Only weeks after his discharge from the military, Kim Taehyung (real name) is adding a new role to his name as he becomes the new face of the “Best Coke Ever” campaign, which is geared towards the promotion of Coca-Cola Zero. The global beverage brand announced via social media on July 31 with a witty caption: “Best Artist Ever” and “Best Coke Ever,” emphasizing the letter “V” — Taehyung’s iconic screen name.

Following the announcement is a short clip featuring the K-Pop icon wearing a simple white tee while holding a Coke Zero can, highlighting his striking visuals and effortlessly cool vibes. The singer was also featured in several interviews with local and international publications, where he was spotted sporting a black denim jacket over a white tee, a red flannel shirt around his waist, and the signature red Coca-Cola cap.
In an interview with Eyes Magazine, he was asked when he needs Coke Zero the most in his life, to which he replied, “When I’m eating something delicious, when there is a music festival or concert, and also after I finish dance practices. Actually, even if there is nothing, I still drink it, so there are too many instances.” He then proceeds to invite everyone to “enjoy the best and most thrilling summer with V and Coke Zero.”
The news had gained massive reactions online, stirring ARMYs and K-Pop fans alike around the globe in support of the K-Pop legend’s latest collaboration. With this collaboration, V takes over the ambassadorship role from New Jeans, who represented the brand in 2023.
Catch all the upcoming advertisements and photos with V x Coke Zero by following Coca-Cola Korea on Facebook, X (Formerly Twitter), and Instagram.







