Ready to sip your way into summer? Aperolis causing a new orange wave to sweep over the world as they unveil their global campaign, "L’unico. Per tutti," which is set to splash across over 30 countries in 2025.
This campaign celebrates Aperol's iconic status as the heart and soul of the perfect Aperol Spritz, the drink that has captured the world’s imagination and become synonymous with summer bliss.
As the number one cocktail in Italy, the Aperol Spritz has long been the drink of choice for sun-soaked afternoons and relaxed evenings with friends.
Now, Aperol is inviting everyone to experience the true spirit of Italian Aperitivo culture, setting the campaign video against the sun-drenched backdrop of a piazza in Italy’s Ascoli Piceno.
“At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere,” stated Andrea Neri, Managing Director at House of Aperitifs – Campari Group.
Created with DDB Paris, the campaign's hero film captures a moment that feels as fresh and sparkling as an Aperol Spritz itself. Stay tuned, as the campaign will roll out across TV, social media, YouTube, OOH, and more, bringing the Aperol magic to your screens and feeds.
For a taste of the campaign and more, head over to Aperol’s website or follow them on Instagram.
